Did you know that nearly half the cologne men own are purchased by women? Now, that can only mean one thing… right?

Here are a few ways to improve your “chances” once you’ve found that perfect scent!

• Know how to wear it – try my “How to Apply Cologne“ post.  This is the easiest and most effective way to wear cologne.  It works, trust me!
• Know how you smell - your body produces it own scent or pheromone that will make certain colognes smell better or worse.  So play around with multiple fragrances to find what blends best with your natural scent.
• Switch it up – Predictability is boring.  Invest in 2-3 colognes that will not only build your confidence, but also keep that special someone guessing.

There you have it, 3 steps that keep you in the game and not in the stands!

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