Proctor and Gamble purchases another men’s grooming line in less than a month! ZIRH, founded in 1995 in New York City, markets itself as only using natural oils and extracts and never testing on animals. Although I am not sure if this purchase was as large as the June 3rd purchase of The Art of Shaving, it certainly was not a small one. Proctor and Gamble has made major purchases of men’s grooming lines in the past years – Gillette, The Art of Shaving, and now ZIRH. This is a significant purchase for the world of Men’s Grooming.